Why is it so important for marketing managers when engaged i

Why is it so important for marketing managers, when engaged in marketing planning, to successfully deal with both Marketing (Big M) and marketing (little m) elements? What would be the likely negative outcome if a marketing plan paid a lot of attention to strategies and little attention to tactics? What would be the likely negative outcome of the reverse?

Solution

It is so important for marketing managers, when engaged in marketing planning  to successfully deal with both Marketing (Big M) and marketing (little m) elements because a effective market plan includes both a good strategy and tactic implementation. It is important to grasp both the elements in an effective plan. Infact, a good marketing plan can fail if its implementation is poor.

Possible negative outcomes of a bad strategy would include lack of an understanding of markets, competitors, and other external forces, coupled with little attention to internal capabilities.

Possible negative outcomes pf a marketing plan paid a lot of attention to strategies and little attention to tactics would be lack of market understanding, underestimating the competitors.In addition, little attention to internal capabilities might also be a possible outcome.

Possible negative outcomes of the revesre may include programs and tactics which are not aimed at the suitable customers. This might furthet add to the poor brand image of the product, poor communication by the sales persons, poor advesrtising along with poor customer service.