Choose a companyorganization with which you are familiar or

Choose a company/organization with which you are familiar or interested. How would you rate this organization on its product and process innovations and willingness to adapt? Does it appear the company uses innovation as a purposeful strategy? What impact does this rating and willingness to adapt have for the organization’s overall effectiveness and profitability?

Solution

The company I want to choose is Ford Motor Company. I will rate this organization 10 on 10 in terms of product and process innovations and willngness to adapt. Reason is that the company started with a car based on bicycle and today is producing cars that are hybrids, technologically advanced with some features which no other automobile maker provide.

Yes compny uses innovation as powerful strategy to make its presence felt quiet well in the market.As I stated above the company is using innovation to come up with new advancements every time. Example I will quote is the 1L petrol Engine that gives fuel efficiency better that any other petrol engine and though its small in size, it does not compromise on the power. There are many more such examples.

These innovation impact the company\'s profitability, effectiveness and a mark in the consumer\'s mind.