Fiat has introduced a new car in the United States called th

Fiat has introduced a new car in the United States called the 500. Assume that your boss has the responsibility to forecast the sales of the 500 in the United States for the year 2012. He believes that Fiat will sell 85,000 of the 500s for 2012. Support or attack this forecast.

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Solution

Based on the information provided it is impossible to forecast the sell of 85,00 of the 500`s for year 2012.

First of all, there is no information (at least not on this problem) to compare or to create a forecast, it seems that the boss is purely guessing the amount of cars.

We would need at least the number of Fiat cars sold the previous years.

If possible we should do a marketing research on how the possible consumers will react to the new car.

We should try to compare it to similiar cars and prices.

We strongly need data to make the forecast.