What are likely to be the best measures of actual and potent

What are likely to be the best measures of actual and potential value for EACH of the listed customer bases?

-Customers for a B2B electronics components distributor

-Customers for a large regional supermarket chain

-Customers of Disney World

-Customers of HBO

Ans 1 – Electronic gadgets and components

Ans 2 – Discount or sale on products on available products.

Ans 3 – Latest Games and rides

And 4 – Latest movies.