A marketing survey is conducted to ascertain the potential o

A marketing survey is conducted to ascertain the potential of several new products. A series of focus groups is used to conduct this survey. At the end of one of the sessions, the group members are asked o rank the eight products in order of desirability. A one indicates the most favored products & an eight is awarded to the least desirable. The #\'s are examples of what level of data?

A)nominal B) Ordinal C) Interval D) Ratio

Solution

nominal level of data is the kind of data where one categorize data into groups or cluster.

Thsi precisely happend in th above example

hence the correct choice is A)nominal