How is services marketing different from goods marketing Ple

How is services marketing different from goods marketing? Please be specific, use relevant concepts and theories

Solution

Service markering is different from goods marketing because of the following reasons:

Intangibility: Services are intangibles, you can not actually touch them and somehting you can not touch is harder to market at times, on this cases the promotion needs to associate the service with the image of an object.

Inseparability: The purchase, the production and the consumption of a service generally takes place at the same time. The marketer needs to make clear what´´s expected of him in the porcuased consumption process

Perishability: Services cannot be inventoried. Pershability inceases cost and therefore the price of services.

Regulation: Service products usually are more rididly regulated because they are really difficult for the consumrer to asses