Should drug companies be allowed to advertise directly to co

Should drug companies be allowed to advertise directly to consumers at all? Is there a case to be made that they should only be allowed to direct promotional materials toward medical professionals?

Solution

At present consumers is getting knowledge of various drugs through advertisements known as direct to consumer marketing. U.S. Food and Drug Administration (FDA) relaxed its regulations in 1997 and make companied to come directly to consumers through advertisements. The authorised drugs, that are standardised and need not to get a prescription before use can be advertised openly by companied for awareness to normal people.

Drug advertisements are of various types such as:

1.       Product Claim Advertisements

2.       Reminder Advertisements (eg. polio drops etc.)

3.       Help-Seeking Advertisements

Some drugs which should be taken after detailed description of the medical professional should not undergo in open advertisements and definitely case should be made against such promotional advertisements.