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Starbucks’ Code of Conduct
One of the interesting things about Starbucks’ code of conduct is the environmental commitment in the section on community involvement. It shows that a code of conduct isn’t simply limited to discouraging negative behaviors. In fact, it can help affirm the positive things about your company culture.
Additionally, Starbucks has a frequently asked questions section. This section goes over the purpose of the code of conduct and provides additional information on a helpline services offered to employees for questions.
Company culture & Values
Starbucks is a major player in the gourmet coffee industry, and more broadly in the service industry. They have built their busines around a culture of corporate social
responsibility in which the bottom-line has many more factors that just profit. This culture that has guided the company affects all aspects of the operation – from the acquisition of beans, to selling drinks in the stores. They were founded in 1985, and have since grown to have over 145,800 employees across the world. Throughout the years, the company has been able to continually expand and thereby grow demand for its product. Their success has come from their ability to deal with internal and external threats, and they have done this largely through communication. Internal factors are those things which affect the company from within – such as employee satisfaction and turnover, how they manage their resources, and research and development. External factors are those thing which affect the company from outside of it – such as advertising, the quality of their reputation, and competition from others in the same or competing industries. Starbucks is a company that has thrived as a result of its use of communication, as it has been able to counter internal and external threats to its business model. They should continue to communicate with their partners, and with the customers toso they always know what they need to do to grow, and create more efficient and effective means of meeting the needs of their clients. Through increased communication, the company will be better suited to deal with challenges that come from competition and other threats, such as the changing economy.
