ow do you summarize the key challenges and opportunities in

ow do you summarize the key challenges and opportunities in the transition to clicks and bricks?

Solution

Bricks and clicks :

Defination : If a company uses both internet and a retail store to sell its products and services .

A brick and click model allows the customers to shop in the store and online web site.This mode of selling products are done both online and offline. Thhis mode is one of the 3 types of business models. Offline refers to the mode of selling the product in person in a physciallly tangible environment, such as , malls departmental stores where you can touch and feel the product. Online refers t the mode of selling the product by only displaying the image and writing its specifications .Clicks refer to the computer online purchases and transactions.

Challenges faced by Bricks and Clicks Method :

Opportunities in Bricks and Clicks Method :