Describe the factors that contribute to the growing use of p

Describe the factors that contribute to the growing use of packaging as marketing tool.

Solution

1) self service:

A larger number of products are sold on a self service basis. An effective package must perform various tasks like attract attention, create customer confidence, and create loyalty.

2)Consumer affluence:

Packaging helps creating consumer affluence. Consumer affluence means a customer is ready to pay a little more price for a particular brand product because of its quality, trust, image etc.

3) company brand and image:

Packaging contributes to create a brand or image of the company. It contributes to instant recognizition of companies product.

4) Innovation opportunity;

A good packaging can bring great opportunity to the company. It can help increase producers profit. Can provide easy handling to customer and open up gate for many other opportunity.

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