Determine whether the variable is qualitative or quantiative

Determine whether the variable is qualitative or quantiative
Favorite TV SHOW
Is the variable is qualitative or quantiative?
A-Qualitative
B-Quantiative

Favorite TV show variable is qualitative

Because this can vary from person to person, and is based on personal preferences, and can\'t be measured. There is no scientific way of saying what TV show is \"good\" or \"bad\", so it is a qualitative measure.