Visit the Market Potential Index for Emerging Markets page a

Visit the Market Potential Index for Emerging Markets page at GlobalEdge. Market Potential Indicator (MPI) is an index used to compare emerging markets along various dimensions. This index was developed as a result of an extensive study by MSU CIBER (Michigan State University Center for International Business Education and Research). In a cohesive and concise paper, answer the following questions:

What are the indicators used in developing this index?

Which of the indicators, in your opinion, would have a greater impact for a company that markets laptop computers?

Using the MPI, which countries would be ideal for this company to enter? Why?

please include your sources as well. thank you

Solution

There are 8 indicators used are:

The important indicators for company that markets laptop computers are:

BRIC nations i.e. Brazil, Russia, India, China are good example which could be chosen by laptop company as these nations have large market size and growing economy.

Source: http://globaledge.msu.edu/mpi