What is a perceptual map How do you use it to present your m

What is a perceptual map? How do you use it to present your marketing strategy?

Solution

pereceptal map is the diagramatic representation of a product in customer point of view. means,here the sellers attempts to visually display the perceptions of customers or potential customers. Typically the position of a product, product line, brand, or company is displayed relative to their competition.

if our product stands at the top level of the diagram it indicates that the customer is highest prioritizing our product than our competitiors in various aspects. they can prepare it based on some assumptions and based on some benchmarks. by fulfilling majority of their requirements we can be stands at the top of the diagram.