iExplore is an internet company that offers a variety of tra

iExplore is an internet company that offers a variety of travel and adventure products. Learn more about its goods, services, and travel advice through its website at www.iexplore.com.

Based on the information provided at the website, what are some of iExplore\'s products?

What market segments does appear to be targeting with its website? What segmentation variables is the company using to segment these markets?

Solution

iExplore is an internet company that offers a variety of travel and adventure products. Learn more about its goods, services, and travel advice through its website at www.iexplore.com.

Based on the information provided at the website, what are some of iExplore\'s products?

What market segments does appear to be targeting with its website? What segmentation variables is the company using to segment these markets?

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what are some of iExplore\'s products?

Answer :

Travel Guide by region :

2.Trip Finder

3.Lodging

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What market segments does appear to be targeting with its website ?

Here market segments done as per the

Age group :

Young , Middle , Retired etc

Area wise:

Asia ,Africa, Australia , America continents etc

Income group :

Middle income , Higher income , A * income

According to Gender :

Male & Female

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What segmentation variables is the company using to segment these markets?

Demographic Variables :

Age ,Gender , Occupation ,Family size ,Religion ,Social class , Income, Education etc

Geographic Variables :

Urban , Sub urban , City , Region , State , Climate , coutry size etc

Psychographic Variables :

Personality, status , Behavior ,

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1.Similarities within the segment

2. Differences between segments

3. Segments are measurable and identifiable

4. Segments are accessible and actionable

5. Segment should be large enough to be profitable.

A Accessible: it must be possible to reach it efficiently

D Differential: it must respond differently to a different marketing mix

A Actionable: you must have a product for this segment

M Measurable: size and purchasing power can be measured

S Substantial: the segment has to be large and profitable enough