What parts of the marketing environment can marketing resear

What parts of the marketing environment can marketing research influence? What can’t it influence?

Solution

All the business organizations operate in an environment which is continuously changing and influencing their performance. It helps in understanding emerging opportunities and potential threats.

Marketing environment comprises of all the factors and forces outside or inside marketing that affects organizations’ ability to manage their marketing operations. Marketing decisions are based on environmental analysis.

Marketing environment consist of micro environment and macro environment.

Marketing research is a research on the manifold problems on marketing. Its purpose is to aid decision-making in marketing.

Marketing research can influence the major part of micro environment, as it consists of elements that are operated within the organization such as;

Whereas, results obtained are with reference to a certain marketing efforts, known preference as per demographic, known policies of government, currently prevailing laws and procedure. if there is any minimal change in these elements , as it often happens, research results will not be helpful for a sound marketing strategy.

Marketing environment is largely uncontrollable element. It presents both opportunities and threats. Organizations have to understand them and adapt themselves to avoid threats or exploit opportunities