What types of legal and regulatory forces affect REI in the

What types of legal and regulatory forces affect REI in the U.S.?

Solution

REI faces a number of legal and regulatory forces in order to provide safe and quality products the the consumers. These restriction are the following:

1. Privacy of the consumers: Consumers give out their personal details such their social security numbers, credit cards, debit cards etc to REI in order to make purchases . REI can get into legal trouble if this information is leaked.
2. Product Safety and Recalls: REI is required to follow various norms and procedures set by product safety commission in order to maintain the health and safety of its customers. If the customers are not well informed about certain problems or conditions of a product, REI would be held liable.

3. Advertising and marketing laws set by FTC effects the marketing and labelling of the REI products in the U.S