Super Bowl advertisement Male M Female F TOTAL Makes me more

Super Bowl advertisement

Male (M)

Female (F)

TOTAL

Makes me more likely to try (L)

650

50

700

No impact on my decision (N)

150

150

300

TOTAL

800

200

1000

1. Given that a person is female, what is the probability that the Super Bowl advertisement made her more likely to try the product?

2. Given that the advertising made a person more likely to try the product, what is the probability that the person is a man?

3. A reporter sees this information and writes

Super Bowl advertisement

Male (M)

Female (F)

TOTAL

Makes me more likely to try (L)

650

50

700

No impact on my decision (N)

150

150

300

TOTAL

800

200

1000

Solution

(1)

P(likely to try|female) = P(likely to try and female)/P(female)

= 50/ 200 =0.25

----------------------------------------------------------------------------------------------------------------

(2)

P(man|likely to try) =P(man and likely to try)/P(likely to try)

= 650/ 700 =0.9285714

----------------------------------------------------------------------------------------------------------------

(3)No, because the number of women is less than the number of man in this information.

----------------------------------------------------------------------------------------------------------------

(4) No, because P(woman and decision to try)=50/1000=0.05 is not equal to P(woman)*P(decision to try)=(200/1000)*(700/1000) =0.14

Super Bowl advertisement Male (M) Female (F) TOTAL Makes me more likely to try (L) 650 50 700 No impact on my decision (N) 150 150 300 TOTAL 800 200 1000 1. Giv
Super Bowl advertisement Male (M) Female (F) TOTAL Makes me more likely to try (L) 650 50 700 No impact on my decision (N) 150 150 300 TOTAL 800 200 1000 1. Giv

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