What are the steps to translating a management problem into

What are the steps to translating a management problem into a marketing research problem?

Solution

Translating the management problem into a research problem is very vital for the purpose of conducting the research. The research problems or the research questions are supposed to be formulated based on the management problems. Some of the steps which are involved in the translation of the management problem into the research problem are mentioned below.

1. Identification of the management problem and analyzing it thoroughly

2. What decision has to make and which actions are supposed to be taken are determined.

3. Determine which information are needed

4. Decisions should be made on how these information are obtained

5. Marketing problems are to be formulated which should be information oriented.