How can Mcdonalds maintain its competitve advantage over the

How can Mcdonald\'s maintain its competitve advantage over the next five years?

Solution

Mcdonald\'s is facing a lot of competition from other fast food brands.

To maintian a competitive edge over others, McDonald\'s need to :-

1. Add more products in its portfolio.

2. Get into more agressive marketing strategies.

3. Open more franchises as some fast food chains have presence in key markets where McDonalds is loosing.

4. Major edge of McDonald is Burger. McDonalds should get innto markets with new flavors, buns and pattys.

5. Customer engagement is very important for customers to have a memory of the place. McD should engage customers while serving food.