The Chicago Female Fashion Study surveyed customers to deter

The Chicago Female Fashion Study surveyed customers to determine the shopping frequency and marital status of shoppers at different department stores in the Chicago area. The data are in the following table: Suppose you are a marketing manager at one of the department stores. You would like to know if a Customer\'s shopping frequency and her marital status are related. Test an appropriate hypothesis for the relationship between shopping frequency and marital status, and state your conclusions.

Solution

COnstructing the expected value table,

78.064   11.696   182.24
65.723   9.847   153.43
58.835   8.815   137.35
84.378   12.642   196.98

By technology, the p value is

p = 0.000555

As p < 0.05, then shopping frequency IS NOT INDEPENDENT with marital status. [ANSWER]