Do you agree that perhaps innovation can bring the consumers

Do you agree that perhaps innovation can bring the consumers back to brick and mortar instide of e-commerce?Why or Why not?

Discuss briefly, give examples

Solution

Do you agree that perhaps innovation can bring the consumers back to brick and mortar inside of e-commerce?Why or Why not?

Discuss briefly, give examples

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Answer :

Innovation Definition :

The process of translating an idea or invention into a good or service that creates value or for which customers will pay.

The act or process of introducing new ideas, devices, or methods.

Yes I agree with the statement. Innovation can bring consumer back to brick & morter inside of e-Commerce.

Today\'s market is very competitive. When we are working in Global market Innovations are must.That companies are only surviving who are bringing innovations in market , in product , in services.

At the same time today\'s is market is very much covered by e Commerce. There so many big players at International Level as well as domestic level. Every thing is available through online. Customers are preferring the online e Commerce services.But here the main concern is about the competition in market . As I mentioned earlier there are so many big players in market .If company wants to stand in this fierce competition then they don\'t have any other alternatives other than to adopt new innovations.

Here I would like to discuss the example of Ali Baba Chinese e Commerce company. This is one of the major eCommerce company in world business.This company started in China by one professor.

Why Ali Baba.com is famous in very less time.

1 ) Flexible Strategy

2)Move the business very quickly as per the situations

3)Focus on tapping into Local partner who has local knowledge

4) Recent IPO method of Alibaba created a remark in customers mind

5) CEO of Alibaba , in their objective quote line is mentioning that , Specially we want to help to Small Business , who are facing a problems related with Internet technology .That means they have innovative thinking & they captured a small business market which is not attendance by Amazon.

6)Alibaba strategy to focus specially on China market , as china is developing they captured that trend , Innovated new ideas , innovations & captured 80 % of the eCommerce operations

7) Strategy of focusing on a specific market , understating their culture , behavior this one of the major innovations helped them to capture market.