consider the macroenviornment facing a large international a

consider the macroenviornment facing a large, international airline headquartered in US (American or United Airlines) give 2 examples of of important trends or events from each of 5 segments of airlines macroenviornment ( macroeconomic, technological, demographic, social and legal/political tell if each represent a threat or opportunity to firm.( no deep research just companies that are known)

Solution

Macro environment means that the condition exist in the whole area of the economy or particular sector or region. The macro environment include gross domestic product of the economy, Inflation faced by the economy, Total unemployment, Total spending, also the fiscal and the monetory policies.

Here the Airlines industry always facing some comptition to their operation. Every industry in the economy facing the macr environment. If the industry is small or biggest.

I have used two macro environment for the benefits of the Airlines industy. That is,

1. Using the monetory policy in the country, The reduction in the interest rate will benefited for the airlines industry. When interest rates are lower then airlines industry can easily borow from the bank. That they can purchase plains at lower interest rates. It will benefited to increase the profits of the Airlines industry.

2. Another macro environment is the advancement of the technology. It includes economically substitutes of efficient rute, heavily travelled commuter rute,etc.. It will automatically improve the development of the airlines industry.