Identify a few ads for brands that have been endorsed by Uni

Identify a few ads for brands that have been endorsed by United States celebrities. Try to use examples your classmates haven\'t already posted (i.e., review the papers posted before yours). What is the effect of the celebrity’s attractiveness, likeability and meaningfulness on the customer perception of the brand?

Solution

The ad of garment, the ad of chocolate, and the ad of cosmetic are endorsed by various US celebrities.

Companies used to utilize celebrity’s attractiveness, likeability, and meaningfulness on customers’ mind. Customers like their favorite celebrities—they like to eat what the celebrity eats, they like to dress up what the celebrity wears, etc. Not only that they also get attracted with celebrity’s movement and speech with the product.

This creates long lasting loyalty of customers on the brand, which increases market of the product. More and more products would be sold.