Present and explain the uniqueness of the Trait theory List

Present and explain the uniqueness of the Trait theory. List the traits that are measured and used in marketing strategy.

Solution

it says about the traits and characteristics of the customers of a product or service. and it explains the consistent patterns of habit in anindividual\'s behavior, thoughts, and emotions. The theory is based on the stability of traits over time, how they differ from other individuals, and how the will influence human behavior interms of their buying behaviors.

the traits are:

attractiveness of the customers

the role of convinience

seeking inspiration and

being innovation