Define and give MARKETING examples of the following Independ
Define and give MARKETING examples of the following:
-Independent variable
-Variable
-Dependent Variable
-Temporal Sequence
-Concomitant variation
-Spurious association
-Descriptive studies/designs
-Causal studies/designs
-Probability sample
-Experimental sample
-Nonprobability sample
-Internal database
-Data mining
-Database marketing
Solution
Independent Variable: It is an input to an analysis that actually influences the dependent variables. There can be multiple independent variables. Variable: It can be defined as a quantity that has been assigned with a value and that may change during research. Dependent Variable: It is the output of statistical analysis or process. It depends on response of other variables. Temporal Sequence: Temporal sequence can be defined as a logical order of the causal events that are likely to occur. Concomitant Variation: It can be defined as a relationship between effects and causes and also the degree to which they likely to occur together. Spurious Association: It can be defined as additional relationships to dependent variable that may cause changes in that variable when changed. Descriptive Studies: It can be defined as a studies that covers the basic when, who, what, how and where questions. Causal Studies: It can be defined as a research that explains the relationship between two variables. Probability Sample: These are the samples in which each belement among the population has a non-zero probability of getting selected for inclusion. Experimental Sample: It can be defined as a object that is targeted during an experiment. Nonprobability sample: It is a sample of population that is chosen by investigator and not the participants. Internal database: It is the database that is developed from the data available with in the organization. Data mining: It can be defined as a ability to carry out queries among large data sets. Database marketing: It is a form of direct marketing that actually uses the database of customers to generate product and services.