How many of us have retailer loyalty cards on your key chain

How many of us have retailer loyalty cards on your key chain? The question is; how loyal are you to the retailers? We are not really at all despite the cards or the individual discounts they provide. When discussing this fact with the new President of Walgreens as they rolled out their new loyalty card to compete with CVS he told me that he understood but was not launching this program to build shopper loyalty. Instead he saw this as a way to build a marketing data base.Why are we as consumers falling for this if we are so concerned about privacy? Do you believe that we must change our own behavior as a first big step to ensure privacy? Discuss briefly

Solution

How many of us have retailer loyalty cards on your key chain? The question is; how loyal are you to the retailers? We are not really at all despite the cards or the individual discounts they provide. When discussing this fact with the new President of Walgreens as they rolled out their new loyalty card to compete with CVS he told me that he understood but was not launching this program to build shopper loyalty. Instead he saw this as a way to build a marketing data base.Why are we as consumers falling for this if we are so concerned about privacy? Do you believe that we must change our own behavior as a first big step to ensure privacy? Discuss briefly

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Answer :

Loyalty Card :

A loyalty card program is an incentive plan that allows a retail business to gather data about its customers. Customers are offered product discounts, coupons, points toward merchandise or some other reward in exchange for their voluntary participation in the program. A secondary goal of a loyalty card program is to build repeat business by offering participating customers something that isn\'t available to non-participating customers.

This question is today\'s reality.In this globalized world , competition is tremendous.Every company is trying attract a customer through various schemes , discounts.& in this retail sector is at first no. While attracting these customer they are getting filled the loyalty cards from customers.That includes all the personal information like Name , address , DOB , Cell no etc.Though they declared this program as a discount schemes but in actual they want to collect the database of customer for future order.Its simple a fraud.

Now in such cases customer needs to be very much smart.They should focus on the type of retail , services provided by them , security issue etc.

Its very serious issue ,all the data is related with customers privacy.Big retail outlets they are having various operational layout or branches where these data are circulated.

So customer should be very much wise while giving data at retail center.