Id like some help with someone picking a company so I can th

I\'d like some help with someone picking a company so I can then go back and see if I arrive at the same information, thanks! Please let me know where you got information.

        Company:

       Quarterly Sales Figures (aim to report at least 4):

Market Share Estimates:

Description of Product or Service Provided:

Advertising/Marketing Method Utilized:

How the product/service is differentiated (if it is):

Demand Determinants for your product/service (be specific, refer to the text):

Supply Determinants for your product/service (be specific, refer to the text):

      Major competitors in the market/market leaders:

Solution

Company: Ford Motor Company

Quarterly sales figures:

Q3, 2015: Ford reports record third quarter pre-tax profit; net income up by 129%.

Q2, 2015: Ford reports strong second quarter results; pre-tax profits $2.9 billion; net income $1.9 billion.

Q1, 2015: Ford Motor Company achieves 2015 pre-tax profit of $1.4 billion; net income of $924 million.

Market Share Estimates:

Market share represents reported sales of Ford brands as a percentage of total industry sales volume in the relevant market or region. It is based on estimated registration, includes medium and heavy vehicle. In the year 2014, Ford’s market share was 14.7 percent of total industry sales volume in the United States.

Ford has a worldwide presence and markets vehicle under the four primary brands: Ford, Lincoln, Mercury, and Volvo. Ford Credits offers vehicle financing to both retail customers and dealers.

It is estimated that Ford’s global advertising expenditure in the year 2014 was around $2.47 billion. Biggest spending brands were Ford, and Lincoln.

How the product/service is differentiated: Ford Company is beginning its second century of existence. Ford Company’s single greatest contribution to automotive manufacturing was the moving assembly line. Ford’s products have a clear differentiation by its styling, quality, innovative features, and breakthrough technology or a combination of those characteristics.

Demand Determinants for Ford’s product/service: Ford’s strategies reflect the challenges it faces. The company ensures that it addresses the issues in its PESTEL/PESTLE analysis and these are a direct determinant of the organizational development trajectory of Ford.

Supply Determinants for Ford’s product/service: Ford also has the opportunity to expand its operations based on trade agreements, which make it easier for companies to enter foreign markets. In addition, high-growth developing countries are improving their infrastructure, including transportation infrastructure. This remote/macro-environment condition contributes to the increasing demand for vehicles in these countries, thereby giving Ford Motor Company the opportunity to grow internationally.

Source:

https://corporate.ford.com/company.html

http://panmore.com/ford-motor-company-pestel-pestle-analysis

https://wpsenna.wordpress.com/2013/06/04/competitive-advantage-ford-motor-company/

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