Describe Nikes approach to strategic planning Why have they

Solution

the marketing strategy of Nike mainly depends on product image in the minds of the customers. the main strength of the Nike is the symbol. wherever and whenever people finds the symbol, one can easily identified it is Nike. they are succeeded at creating that type of brand name among the customers\' minds. what ever they are producing and going to be produced, they will make a plan for it. and the caption \"JUST DO IT\" is the most attractive statement to any one in any conditions.

initially the send promotions into the market, and one more succesfull strategy they appoint brand ambassadors like Carl Louis, Ronaldo like the people who are world celebrities. and having popularity world wide. majorly Nike concentrated on sports area, their segmentation is based on the profession of the people.

it created a mind set among the customers that every professional sports person should wear only Nike footwear. they are succeeded at this and, all the youngstars and sports people prefers Nike first.

and for every game, every time they are introducing new variants with new features. every new product will be performs better than the previous one, they made this impressions among the customers.