What is the best marketing research method for showing cause

What is the best marketing research method for showing cause and effect between 2 variables? Why?

Solution

What is the best marketing research method for showing cause and effect between 2 variables? Why?

Answer :

Following are the methods of Marketing Research :

1) Surveys

2) Focus groups

3) Personal interviews

4) Observation

5) Field trials

Above mentioned methods are more or less explains the relation between two variables . But the accuracy level is low. The Personal Interview methods can be the best but its time consuming & cost much more .Produce the right result but because of more time required this produce less result.

If we see all this in detail . Field observation can be the best method which can correlate the two variables & explain the relation between cause & effects.

In Field Trials executives are making continuous trials / Experiments on a specific field at time . They are continuously taking observations , Reading , Measurement , Behavior pattern etc By this continuous approach they can find out the specific cause which is affecting on market or their product or services.

This cause can leads to effect.After a finding out the cause rightly , the effect can be easily judged.Customer feedback can help in major % for finding out the cause & Effects.

Example :

The Food company may roll out its chicken products to various say 20 hotels for testing the quality , hygienic factors.Advertising through Televisions & Radio. Meal can be made available through coupons.
So in this case for the measuring of impact of radio & Television on Product sale can be done through Field Trials.