What information would you gather in order to be able to dev

What information would you gather in order to be able to develop full   marketing strategy? Meaning, information that is needed for segmentation, targeting, and positioning (Including identifying the segments and determining the offerings (4Ps)).    

Solution

Goals indicate what a business unit wants to achieve; strategy describes the game plan for achieving those goals. Every business strategy consists of a marketing strategy plus a compatible technology strategy and sourcing strategy. Although many types of marketing strategies are available, Michael Porter has condensed them into three generic types that provide a good starting point for strategic thinking: overall cost leadership,
differentiation, or focus.

After testing and selecting a product concept for development, the new-product manager must draft a three-part preliminary marketing-strategy plan for introducing the new product into the market. The first part will describe the target market’s size, structure, and behavior; the planned product positioning; and the sales, market share, and profit goals sought in the first few years. The second part will outline the planned price, distribution strategy, and marketing budget for the first year. The third part will describe the long-run sales and profit goals and marketing-mix strategy over time. This plan forms the basis for the business analysis that is conducted before management makes a final decision on the new product.

Marketing is integral to the success of a business, large or small, with its primary focus on quality, consumer value and customer satisfaction. A strategy commonly utilised is the \"Marketing Mix\". This tool is made up of four variables known as the \"Four P\'s\" of marketing. The marketing mix blends these variables together to produce the results it wants to achieve in its specific target market. They are Product (or Service),Place,Price,Promotion.

Service marketing strategy covers three additional Ps: people, physical evidence,and process. Successful services marketing calls not only for external marketing, but also for internal marketing to motivate employees and interactive marketing to emphasize both “high-tech” and “high-touch” elements.

The model can be used to help you decide how to take a new offer to market. It can also be used to test your existing marketing strategy . Whether you are considering a new or existing offer

An important guideline for effective strategic management is open-mindedness. A willingness and eagerness to consider new information, new viewpoints, new ideas, and new possibilities is essential; all organizational members must share a spirit of inquiry and learning. Strategists such as chief executive officers, presidents, owners of small businesses, and heads of government agencies must commit themselves to listen to and understand managers’ positions well enough to be able to restate those positions to the managers’ satisfaction. In addition, managers and employees throughout the firm should be able to describe the strategists’ positions to the satisfaction of the strategists. This degree of discipline will promote understanding and learning.