why do you think starbucks has been so concerned with social

why do you think starbucks has been so concerned with social responsibility in its overall corporate strategy?

Solution

Corporate Social Responsibility has been a significant global business trend for the past decade. One cannot, of course, read the minds of the leaders of a corporation and discover their innermost thought; once can only look at position statements and think about what factors might influence choices.

First, a corporation, despite having legal existence as an entity per se, consists of people, and many of the founders and leaders of Starbucks may have a personal sense of social responsibility.

Second, the demographic to which Starbucks appeals (note that it was founded in Seattle) is concerned with green consumerism, and thus it is a good marketing strategy,

Third, if companies think in the long term, things like global poverty and climate change can disrupt supply chains and are generally bad for business. The more people can be lifted out of poverty, the more people can afford Starbucks coffee.