A study recently conducted by a marketing firm analyzed thre

A study recently conducted by a marketing firm analyzed three different advertising designs (factor A) and four different income levels (factor B) of potential customers. At each combination of factor A and factor B, 5 customers are observed and the number of products produced is recorded. Interaction between the two factors would exist if low income customers have higher mean buying when design 1 is used, but higher income customers have higher mean buying when designs 2 and 3 are used.

True of False?

Solution

TRUE,Interaction between the two factors would exist if low income customers have higher mean buying when design 1 is used, but higher income customers have higher mean buying when designs 2 and 3 are used.