Oxfam used its existing optin email list only for this campa

Oxfam used its existing opt-in e-mail list only for this campaign; it did not purchase (or borrow from other charitable organizations) any additional e-mail addresses. Evaluate this decision. Question: Explain the advantages and disadvantages of: Using existing e-mail addresses Acquiring other e-mail addresses for a campaign of this nature.

Solution

Advantages:

Disadvantages: