Best Buy in Marketing Excellence discuss the keys to Best Bu

Best Buy in Marketing Excellence, discuss the keys to Best Buy\'s success and the risks going forward. Please use relevant concepts and theories

Solution

There is no second thought about the fact that best buy is among the top notch retailers in the country or rather the speciality retailer. best buy\'s top priority remains the same i.e. to increase the penetration level or increase the level of interactivity cum connectivity with the end consumers. Thouth there are other players out in the market which definitely are posing an intense challenge to best buy, but if we look at the facts growth for best buy exceeds the industry average. This truly and surely speaks in volume of the market excellence that best buy commands.

if we talk about the key strengths of best buy, the list goes on and on. A few of the major key strenghts are

The retail giant has seemeingly decided to expand the presence in countries like china, mexico, europe, canada and turkey. This definitely is a very good decision for the future.The next big thing to crack for this giant would be to create an avid online presence like any other online retailer. In todays age of digital world people look for convenience and they are ready to pay extra if they get quality at comfirt.

Best Buy has started to target “lifestyle consumers\" who are wealthy suburban families, trendy urban residents, and the closely knit families of Middle America. However best buy needs to improve its credit availability and increase on its numer of stores.