Consider the BP oil spill that spawned a heavy public relati

Consider the BP oil spill that spawned a heavy public relations campaign after beaches were closed and wildlife was affected. write a two- to three-page paper that answers the following questions: Did BP use a proactive or reactive strategy? Explain why. Who and what is BP? Was the strategy effective? Why or why not?

Solution

We know that BP oil spill that is Deep water Horizon oil rig is the most harmful tragedy in the gulf of mexico. That was almost 170 million gallons of oil are flooded in to sea create huge environmental react. The study states that more than 8,000 birds, sea turtiles, marine mammals were found to injured and some of them are found death. It was the serious issue created by the BP oil spill. The impac of this spill was:

1. The birds to lose their buyoyancy and regulate the body temprature. The feathers are coated by the oils.

2. The sea mammals are affected by the internal bleeding and ulcer

3. sea corrals are founded dead in over 7 miles in the deep water horizon.

The present study shows that the policy was not effective in the horizon area. But the company says that they spend over $14 billion for the clean up. But the environmental damages are cannot reduced. The recent study explains that the people are engaged in clean up lead to carvdiac arrest. And many of the birds and mammals are short livings of their life. The life span was reduced.

Most of the peoples are studied the environment impact of the oil spill. All of them are pointed out that the BP\'s strategy was proactive. They are not given much importance to the environmental issues. And also we cannot find out which type of strategy was used by the BP. The all stragy was failed. That they cannot interface the medias activity in the tragedy place.