1 What is the 5 components of brand equity and business prop

1. What is the 5 components of brand equity and business properties that can be branded ? 2. what is the Effectiveness of the creative elements of brands? 3. Mention five brand with 4 creative elements of each.. 4. mention : Appropriate branding strategy within the brand hierarchy

Solution

1.

Brand Loyalty – The extent to which people are loyal to a brand and are returning regularly to a brand

Brand Awareness – The extent to which a brand is known among the public, via any channel.

Perceived Quality – The extent to which a brand is considered to provide good quality products,

Brand Associations – The associations triggered by a brand

Other Proprietary – Assets like patents and intellectual property rights, relations with trade partners. The more proprietary rights a brand has accumulated, the greater the brands competitive edge in those fields.

2.

a,-clear brand purpose and positioning

b-through market research

c-likable brand personality

d-memorable logo

e-attractive colour palette

f- professional typography

g-on brand supporting graphics

3- Apple,

Google,

Cocacola,

Amazon-arrow linking the ‘A’ to ‘Z’ to say that they have everything from ‘A’ to ‘Z’.

Fedex

4.

eveloping a brand strategy can be one of the most difficult steps in the marketing plan process. It\'s often the element that causes most businesses the biggest challenge, but it\'s a vital step in creating the company identity.

Your brand strategy will identify the following three core components of your business and can then be used as a blueprint when it comes to developing your marketing strategy and tactics.

Purpose - Your business must have a functional and intentional purpose.

Consistency - Without consistency, a business will struggle to survive.

Emotional Impact - Emotion is what helps customers connect with you a brand strategy helps you develop the emotion that you are going after.