9 decision problem or research problem Acme crop wants to de

9, decision problem or research problem

-------Acme crop, wants to decide whether to increase their presence in Asia.

-------Acme\'s research staff needs to evaluate the cost and profitability of additional distribution channels

--------Phillip Morris is contemplating whether to change their name.

--------Phillip Morris\'s Public Relations Agency has to access favorability ratings for each of the finalists which might replace the old company name.

TRUE OR F

10, research objectives shuld be imprecise because they may need to cover serval situations.

11. Research objectives do not need to be operational as log as management understands them

12, research objectives often involve constructs. Brand awareness, intentions to purchase, knowledge of product features, among others, are discussed in the textbook as being constructs, which must be \'operationalized\' in order to be measured.

Solution

9. Decision problems are problems for which research will provide answers. Research problems are a statement of the decision problem into research terms. The decision problem focuses on what needs to be done and a research problem aims at providing information to enable the decision maker to take decisions.

Acme Corp is a furniture maker having presence only in the USA. To expand in Asia or not will be a decision problem. The question is what needs to be done i.e whether to expand in Asia or not. Research will have to be conducted to get more information.

Acme has 8 warehouses in the USA and 6 retail brances. New distribution channels can be considered to expand business - eg. appointing wholesalers, appointing franchisees. To evaluate the cost and profitability of new distribution channels is a research problem as it will provide information to Acme whether to have new and additional channels or not.

Phillip Morrisis a tobacco company making cigarretes like Marlboro, Benson and Hedges etc. Changing of name is a decision problem as it will have to evaluate on what needs to be done and research will have to be conducted for additional information. Change of name may or may not cause dilution in equity. All angles will have to be evaluated and examined.

Ratings for each of the finalists in name change - this is a research problem.The company has decided to change the name. Now they are doing research to enable the management at Phillip Morris to take the decision whether to change the name or not.