Analyze the market entry strategy options in IndiaSolutionA

Analyze the market entry strategy options in India?

Solution

A market entry strategy is a strategy or a plan that helps in delivering goods or services to a new target market.

India is a complex market due to its cultural diversity. There are tangible regional differences in terms of market structure and market requirements for different parts in this country. Moreover Indians are very traditional whenit comes to decision making about purchases.

Companies should tread cautiously. First test market your product or service on a regional or on the national scale. Understand the market requirements and get feedback. Implement any changes based on the market requirements and feedbacks and then roll out your product on a national scale.

Entry options are: