Welcome to Zekes Fitness The Quest for Perfection the new sp

Welcome to Zeke’s Fitness: The Quest for Perfection, the new sports equipment manufacturer in Columbus. You have been hired by the owners of Zeke’s Fitness to investigate the characteristics of the company’s clientele. The information obtained from your analysis will be instrumental in the development of the marketing strategy for their TM195, TM498, and TM798 treadmills. The basis of your investigation will be data that the company has collected from 180 recent customers. The data include the following information: Product - Model of treadmill purchased (TM195, TM498, TM798) Age – Age of the customer to the nearest year Gender – Gender of customer (Male, Female) Years of Education – Number of years of education Marital Status – Relationship status (Single, Partnered) Usage – Anticipated number of uses of the treadmill per week Fitness – Level of fitness scored (Integers from 1 to 5, with 1 being the lowest level of fitness and 5 the highest level of fitness. Treat this as categorical data.) Income – Annual income in dollars Miles - Anticipated number of miles per month on the treadmill The owners of Zeke’s Fitness have tasked you with answering the following question.

4) Is there a difference in the average income among the purchasers of the three models of treadmill?

1. Identify the correct Analysis Type and justify your selection. 2. Identify the data conditions that ensure reliable results for the Analysis Type chosen. State how your group plans to check the data requirements. 3. State the null and alternative hypotheses. 4. Identify any “post hoc” or further analysis that might be done depending on the results of the preliminary hypothesis test(s).

Solution