Question 10 of 20 10 The final phase of the strategic market

Question 10 (of 20) 10 The final phase of the strategic marketing process is known as O implementation. O financial analysis. 0 the marketing program. O evaluation. O functional-level strategy 15 esc FA FS 2 4

Solution

Solution to 10th Question:

A well defined and feasible marketing strategy that tend to focus on the catering the needs of the consumer to the extent possible is known as Strategic Marketing Process. The main aim of this process is to gain the customer loyalty.

As far as the last phase of this process is concerned, Evaluation Phase is the last phase of the process which is the checking phase. This phase ensures that the target as set is achieved and if there is any deficiency in meeting the targets, then what could be the probable causes and what corrective actions can be taken to rectify the flaws

Thus the correct answer is Evaluation.

Solution to 11th Question:

When the actual performance differs from the expected one, the action that need to be taken is to rexamine the implementation plan because the actual performace is the result of the strategies and plans that were implemented at the implementation plan.

The manager needs to work out what could be the reasons that the implementation plan does not provide the expected outcome. What could be the possible changes that can be introduced in the plan so that the targets can be achieved effectively and efficiently.

Solution to 12th Question:

When any firm compares its sales revenue with that of the industry\'s sales revenue then the firm is having Market Share goal to accomplish. The main aim of such a comparison is to look at the percentage of consumers in a particular industry is attracted by the firm\'s product and whether the firm is having an upper hand in the industry as far as consumer loyalty and attractiveness is concerned.

So the answer is Market Share Goal.