Part 1 ESOMAR the European Society for Opinion and Marketing

Part 1: ESOMAR, the European Society for Opinion and Marketing Research, was founded in 1948. It is a nonprofit association for marketing research professionals. ESOMAR promotes the use of opinion and marketing research to improve marketing decisions in companies worldwide and works to protect personal privacy in the research process. Visit ESOMAR\'s website at www.esomar.org. Answer questions 1 and 2 and post on the Forum.

How can ESOMAR help marketing professionals conduct research to guide marketing strategy?

How can ESOMAR help Marketers to protect the privacy of research subjects when conducting marketing research in other countries?

Solution

ESOMAR is promoting the development marketing research,  by scientific endeavor making public and private sectors effective management. ESOMAR are highly concentrating in technical professional code of conduct of ethical practice and professional standards.

ESOMAR  are giving advice for its members study  go through  geographical judicial decisions according to the capacity.

ESOMAR giving study notes by meetings, congresses, seminars, publications to brushing up their mind clearly.

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ESMOR most important roles is to encourage the highest level of professional standards through cods of conduct complemented by guidelines.It ha tied up with ICC for making International code of marketing and social research practice.  ESMOR has liaison with international bodies such as the EU commission to ensure that legislators take into account the legitimate interest of the research industry and to gain recognition of internationally accepted  professional standards being practiced by research community.

It hold an annual meeting of leaders of national marketing research associations from all over the world to discuss issues of common concern.

So, ESOMAR advocates free access to opinion and marketing information without restriction from national and international governments.

Associations and ESOMAR committee members can also access dedicated Government Affairs resources in   ESMOR  Library.

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