Assume that you are a marketing manager for a youth clothing

Assume that you are a marketing manager for a youth clothing manufacturer that has just read about the megatrend of the \"rising Hispanic influence\" in the United States. Explain this megatrend and indicate why it might be important to your company.
escribe the main steps in attracting and retaining customers to measure customer progress through the funnel---particularly conversion rates, customer relationship capital and customer base?

marketing management kotler and keller

Solution

Before we discuss the “rising Hispanic influence”, we need to know about Hispanic community. It is the community that has its origin from Spain or former colonies of Spain such as Latin American countries. They constitute a major population of USA. Hispanic people maintain their distinct choice with respect to their lifestyle, dressing sense and fashion awareness among the others. It gives Hispanic trends a significant importance. In this regard, rise in Hispanic trends is going to storm the fashion world with its own set of styles and preferences. Here, people will prefer buying those stuff that are influence by or dedicated to Hispanic culture. Thus, companies can gain early mover advantage if they follow the trend and offers those designer stuff that are influenced by the latest Hispanic trends.

It is going to be very important for the youth cloth manufacturing company due to following reasons: