Differentiate between organizational and consumer buying beh

Differentiate between organizational and consumer buying behavior.

Solution

Consumers buy goods and services for their on consumption and it is known as consumer buying. They buy in small quantity and pay higher price per unit of product. Organizations buy goods and services to produce their final products. They buy in large quantity and they pay less price per unit of the product.

Consumer buying process is generally small, sometimes they make instant buying decision. Organizational buying process is big and it has to undergo various analysis before buying any product or service.