Explain the role electronic payment systems web marketing an

Explain the role electronic payment systems, web marketing and search-engine optimization play in supporting ecommerce.

Please explain in three - four substantive paragraphs and include citations.

Solution

Electronic payment system:

Electronic payment is Money or scrip that is exchanged only electronically

Payment cards are Credit, debit, charge, and smart cards

Smart cards are Credit card sized

Have an embedded microprocessor chip storing significant financial and individual information

Other types of payments are E-cash, E-check, E-wallets, PayPal, and Micropayments.

Electronic payment refers to paperless monetary transactions .Electronic payment system plays an important role in supporting e-commerce (MIS) by enabling it to have all required data at one place which helps the system to execute the required information in the form of Report which further is being used fir analysis purpose for effective decision making. In Electronic payment system, all the information about transaction is recorded and placed a central location which can be accessed easily. It also removes the external interference which can be done when the system was manual thus offering correct and unaltered data. It offers real time data which helps in assessing different strategies and thus improves the overall profitability.

Web marketing:

Utilizes the Web and its supporting technologies to advance goods and services Terms are Ad impression, Banner ads, Click, Cost per thousand (CPM), Cost per click (CPC), Click-through rate (CTR), Cookie, Hit, Meta tag, Page view (PV), Pop-up ads, Pop-under ads, Splash screen,

Spot leasing

Web marketing also plays an important role in reporting correct MIS report in e-commerce industry. It helps in analyzing the effectiveness of a marketing event or sales programmed. The advertising through web is more effective and has larger audience in e-commerce business thus play an important role in defining the company’s goal. The trend can be easily understood through web –marketing along with the effectiveness of current implementation.

Search-engine optimization:

Technique for improving the volume or excellence of traffic to a Web site

Several companies offer SEO service like editing a site’s contents and HTML code to increase its relevance to specific keywords

Advices for optimizing a Web site are Keywords, Page title, Inbound links.

Search-engine optimization plays a critical role in making the company’s name or product more searchable so that it has high view percentage which indirectly relates to overall company’s performance thus an effective search –engine optimization technique ensure effective visibility of company’s product in net and thus to the customers. The data from such tool can be directly put in MIS system to analyze the effectiveness of key words and its derivatives.