Consider a particular small business with which you are fami

Consider a particular small business with which you are familiar. Describe the current telecommunications employed by the business. In what ways might telecommunications and networking be used to improve the profitability of this business? Consider, as appropriate, such ideas as the use of facsimile communication, telemarketing, enhanced communication through a local area network, a Web home page, acceptance of orders over the Web, and smartphones for employees

Solution

Let us take an example of a restaurant business started by an individual in any place ,now in order to grow the business the individual needs a advertising and marketing stategy for the business,in this case telecommunication place an importent role .

Orders on Phone Calls-

Suppose that the restaurant is started and initially provide delivery of orders only on phone calls which provide a convenience to the customers of the restaurant and with this service large number of other customers attracted towards the restaurant. So, in this way somehow telecommunications and networking be used to improve the profitability of this business.

But as the technologies increases day by day helps us in delvoping different ideas to grow any business –

1-) Telemarketing

Telemarketing is a used for companies marketing use to connect service providers to customers of their products or services. Telemarketing uses telephone calls to existing or potential customers. With growing technology, telemarketing has expanded to include video conferencing calls as well.

2-)Maintaining Database-

By maintaining a database of your customers with their informations helps you to provides new offers, schemes ,festivals offers to the customers with the medium of phone calls , text messages so that large number of customers attracted towards your restaurant or any other kind of business.

3-) Local marketing-

Local marketing specifically targets the people around the actual location of store or restaurant. Promotional messages are directed to people, rather than the mass market. Many local businesses contact consumers through mail,messages in-town events, local team sponsorships, or advertisements in the town newspapers. Hoping to not only attract new customers but to drive repeat business, a successful steps allows a store or restaurant to improve the profitability of the business.

4-)Websites-

Websites not only provides a global reach to a business but also helps in providing services to the customer in a simplified and easy way.

You can use any 3^rd party websites like foodpanda.com for a restaurant business or amazon.com/ebay.com for online selling of your products,and also you can use a dedicated website of your product to sell online which helps in improving the profitability of your business

5-)Mobile Applications-

Similar to websites in terms of services and ease of use ability of mobile applications provides a new and growing shape to any business,with the use of mobile applications you can also send new services and offers directly on the smartphones of the customers.