This discussion question has two parts First describe the co

This discussion question has two parts. First, describe the communication process. Second, discuss the role of marketing communication in marketing management. Please be specific, use relevant concepts and theories from the textbook, and give examples to support your argument.

Solution

The communication process has several stages which are described below:

The process usually ends in these stages however in certain scnarios another step might be added where the receiver might send a response of feedback to the sender.

Marketing communicatin is an essential part of the marketing mix which are the 4P\'s of marketing. Promotion is what marketing communication is all about. It is the media through which the organization conveys its message to its market. However, there are different mediums which can be used to disseminate information. Traditionally, print media was the only method of spreading messages but now different medias like E-mail, blogs, television and so on are used to spread the organizations word.

The Role of Marketing Communication are: