A companys brand is its reputation and that reputation sets

A company\'s brand is its reputation, and that reputation sets the tone for that company\'s relationship with other stakeholders – so marketing strategy should be designed with the firm’s value proposition, therefore the stakeholder should be concerned with what in mind to create value for the organization?

Solution

A company\'s stakeholder includes its employees, suppliers, customers etc. As has been rightly pointed out, reputation of a brand sets the tone for that company\'s relationship with other stakeholders. Buyers are drawn to a product with a very strong brand equity.

Similarly, employees\' morale and productivity will increase if they are associated with a strong brand or a prominent product. This will create value as the employees will try and maintain the quality and other features of the product that results in the strong brand equity.

Suppliers will be careful of supplying only the best materials. They will ensure that the materials are defect free and meets the norms and standards of the brand. All this will lead to value creation.