do you think the McDonalds menu is bloated and needs to be c

do you think the McDonald\'s menu is bloated and needs to be cut down?

Solution

Yes, its true that McDonald\'s menu is bloated and that needs to be cut down considering customers and transform its image, McDonald actually taking a step toward implementing this changes -

McDonald’s Corp., which has more than 36,000 locations around the world, is struggling amid intensifying competition and changing attitudes about food. Customer traffic at established locations in the U.S. fell 4.1 percent last year, following a 1.6 percent decline in 2013. It’s also trying to recover after a supplier scandal in China that damaged its reputation

There are following reason McDonalds should cut down his bloated menu :

- In an effort to speed up its kitchens and simplify customers’ choices

-“It was a ‘rolling removal,’ meaning restaurants discontinued serving them as their supply depleted,” said Lisa McComb, a company spokeswoman, aimed on focusing on minimization of fully work loaded resource utilization from tough customer demand based on bloated menu

- McDonald’s new chief executive officer, Steve Easterbrook, is facing six straight quarters of declining same-stores sales in the U.S., along with pressure to sell healthier fare. While axing some sandwiches helps to condense the bloated menu, McDonald’s still has about 40 more items than it did in 2007, according to menu researcher Datassential in Los Angeles.

- There were talked around on Quality of food and not on quantity, top management of company stressed on quality improvement instead of improveving quantity, which in turn increase cost and waste of foods.

“If you have a good burger, a really, really good burger, you don’t need a million,” they mentioned. “They should go for quality and not quantity.”

- McDonald’s has tacked on a flurry of new fare in the past decade in an attempt to draw more customers and better compete with other fast-food restaurants. In 2006, the chain added grilled- and crispy-chicken snack wraps, and in 2009 began selling McCafe espresso drinks and three versions of Angus burgers nationwide. McCafe smoothies and frappes were added in 2010, and Shamrock Shakes were sold nationally for the first time in 2012. The Angus burgers have since been discontinued.

-While McDonald’s has worked to trim its menu, new-food news is important for the company and its competitors. Burger King recently posted its best quarterly North American sales growth in almost a decade, thanks in part to a promotion offering chicken nuggets for 15 cents each. The company also recently announced it would bring back chicken fries permanently after a two-month test last year helped boost sales.McDonald’s brought back some selective food this year, and it’s also testing all-day breakfast at about 94 restaurants in the San Diego area. The company said earlier this month it’s rolling out a new sirloin burger and will continue to test new fare.

Logistical issue on supply of raw food for process is one of the major reason to cut down bloated menu, which impact demand for food generated out of McDonald and may lead to wrong image of firm.

Staffs are always been major cause on non fulfillment of customer demand due heavy increase on order from customer and unavailability of staff create delay in producing ordered food, this is also due to bloated menu

CEO of McDonald mentioned that “When you’re as big as McDonald’s, it’s like stopping a train,”. “You have to slow it down before you can stop.” considering high demand for food and unavailability of time and staff, it is better to keep menu under control.