If you were running the English Premier League what would yo

If you were running the English Premier League what would your strategy be on broadcast rights going forward?

Solution

Broadcasting a Football game on television is the most lucrative of all boradcasts as it is prone to attract viewers of all age groups. So advertisements in between these broadcasts will reach the maximum number of viewers thereby increasing the TRP of the telecast and reach for the particular product.

A key influence on broadcast strategy is the nature of the marketplace. It is also characterised by collective broadcasting agreements and shared broadcast revenue. Centralized management is the best structure to manage broadcast rights and set strategy as it brings an integrity between clubs, league and broadcasters.

The strategy should be set in such a way that clubs, league organizers as well as the broadcasters get equal share of what they earn by broadcasting the match.