Discuss the tools used by public relations professionals Is

Discuss the tools used by public relations professionals. Is public relations free promotion for a company?

Solution

Public relation professionals use the following tools:

1. Written documents: Communicating with public could be done through written materials.

2. Audiovideo contents: This is a tool of modern technology. It is used for evidential purpose.

3. News and events: This is the collective effort of providing information.

4. Web site: This is internet supported address for circulating know-how of the company.

5. Public service action: This is a tool of developing goodwill and faithfulness.

Yes, public relation is free promotion for a company. It tells about the company for creating and improving relations. Such telling promotes company’s products and/or services too.